GBP International conducted a study on the potential for agricultural machinery, specifically wheeled tractors and combines, in China. The top three manufacturer of agricultural machinery wanted to find out what the main influences were, affecting the agricultural machinery market. Therefore, manufacturers, suppliers, major competitors and the regulator environment were identified and the value of the market was estimated. Finally, major trends and influences were pointed out.

Primary and secondary research, as well as an extensive telephone interview campaign with 100 experts (distributors, manufacturers and others) gave a deep insight into the market and its potential.

As a consequence of the positive results, GBP International was requested to conduct a study on the potential for agricultural machinery in Ukraine and Russia for the same client later on as well.