Market entry strategy for the Indian construction industry
For a German manufacturer of construction equipment GBP International developed a market entry strategy for the Indian market. Furthermore, GBP International also acted as a local agent for the client in India. After just 6 months first orders were obtained.
Today, the product is a benchmark for safety and efficiency in the industry. HSE Trainings and on-site seminars will continue while our client is enjoying a solid market penetration in India.