While the client had already significant business in Japan and China, the high demand in the Health Care sector required a long term Asia Strategy in order to fulfill the needs of its customers in Asia. GBP International helped to identify the right location in Asia which will support the client’s business model and has the potential to be a regional base for future growth combined with attractive regional and international cost advantage and has qualified human resources available.

The findings of the study set the benchmark on which to decide on the right location for a new operation unit in Asia-Pacific. The Asia-Pacific comparison study draws upon six relevant criteria and the comparison of eight locations within South and Southeast Asia.

Namely: Singapore, Hong Kong, Kuala Lumpur, Manila, Jakarta, Bangkok, Seoul, Chennai.