Success factors for sustainable business in Asia

“No one will tell you that the deal didn’t work out because you did something culturally wrong, but it happens more often than we think” – Volker Friedrich.

This week’s podcast episode treats a sensitive matter: Culture! And more importantly how to know and respect the Asian culture.

It might be an overwhelming number looking at 49 countries and even more languages, cultures, and religions. We know it is impossible to learn everything. But Volker Friedrich talks us through the basics and how and where to gain the correct cultural knowledge.

Do you have any questions or comments regarding one of our topics? Feel free to contact us any time and sign up for a free 30-consulting session with one of our experts:


Episode 5: Understanding and respecting different cultures



This podcast is part of our series: Success factors for sustainable business in Asia.

Each week CEO Volker Friedrich will be talking to Rebecca Barth about one of the key questions regarding effective and efiicient business in Asia.

Get useful tips and tricks from GBP Interntational’s CEO, as well as insights into selected Asian markets.

Episode 1


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