Episode 6: Localising your product

Success factors for sustainable business in Asia

Asian countries are in no way developing anymore as they used to before. Take them seriously and respect what Asia has achieved in the last 20-30 years.

We see Asian companies becoming a global competitor in many markets in Europe, the USA and especially in other parts of the world such as Middle East, Africa and South America. It may be smarter to cooperate with them than to fight them.

So, don’t see the rapid development in Asia as a threat but rather as an opportunity!

Do you have any questions or comments regarding one of our topics? Feel free to contact us any time and sign up for a free 30-consulting session with one of our experts:


Episode 6: Localising your product


This podcast is part of our series: Success factors for sustainable business in Asia.

Each week CEO Volker Friedrich will be talking to Rebecca Barth about one of the key questions regarding effective and efiicient business in Asia.

Get useful tips and tricks from GBP Interntational’s CEO, as well as insights into selected Asian markets.

Episode 1

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