Puvan J Selvanathan is an expert in human rights and risk management. But also at data and property rights. He was formerly a UN Special Mandate Holder on Business and Human Rights appointed by the UN Human Rights Council (Geneva), Head of Food & Agriculture at the UN Global Compact Office (New York), and then Head (New York Office) of the International Trade Centre, a joint agency of the UN and WTO. Before joining the UN, Puvan was Group Chief Sustainability Officer at Sime Darby, a Malaysian diversified conglomerate. An Architect by profession, Puvan holds an MBA and a doctorate in Corporate Strategy and Sustainability.

He created the Bluenumber concept to promote a rights-based approach to digital identity, data and property rights, especially in global networks and supply chains. Bluenumber generates all b#IDs (free of charge) and analyse their ethical use. They defend the data rights of all b#ID holders. Their mission is to change how people own, manage, and benefit from the use of their digital identity and data – promoting that they must create their digital identity, own their data, and choose what to share, when, and with whom.

“Every person is an oil field”

– Puvan Selvanathan

He talks about the digital possibilities of today and how each and every individual can monetize his/her data. Volker Friedrich and Puvan Selvanathan discuss the outlook post-COVID and how new technologies can be beneficial to all stakeholders of the international supply chains. He claims that our personal data and property rights is the new oil and every person is now an Oilfield. Interested in how Bluenumber is trying to protect your “oil field”? Listen to the interview below.


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