Case Study
Study on the Market Potential for Fluid Bags
GBP International conducted a research to estimate the market potential in Malaysia for Fluid Bags.
The client was a Finnish manufacturer of innovative flexible IBCs used for bulk packaging of liquids and semi-solids.
GBP International studied four industry sectors: Polyurethane Adhesives Industry, Lubricants Industry, Toothpaste Industry, and Fruit Mash Industry. For those industries GBP International analyzed the market sizes and gave an overview of the local manufacturers operating in the industries.
Additionally, eight Interviews were conducted with manufacturers to support the study of the market potential of Fluid Bags in Malaysia.
To capitalise on the indicated market potential for Fluid Bag systems in the lubricants, toothpaste, and fruit preparations segments, GBP International recommended that the Finnish company starts a Market Development Program in Malaysia, outlining the market entry strategy, sales channel development, etc.
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