GBP's Interviews
An Interview with the Diplomatic Channel
Volker Friedrich, Founder and Managing Director of GBP International, reflects on his 25+ years of experience navigating the complexities of international trade and investment between Europe and Asia. He shares practical strategies and personal observations on what it takes for German companies to succeed in dynamic Asian markets, emphasizing the critical role of cultural understanding, adaptability and strategic execution.
The conversation highlights Germany’s enduring global competitiveness and the unique challenges posed by rising Asian players in industries such as e-mobility, software and green technology. Friedrich also outlines the typical phases of a consulting engagement — analysis, strategy and execution — while stressing the need for German firms to embrace innovation, collaboration and sustainability to stay ahead.
Filled with actionable insights and thought-provoking observations, this interview is an essential watch for business leaders, policymakers and professionals looking to understand the evolving dynamics of Europe-Asia trade and what it means for the future of global business.
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