Bruce Lim

Associate Partner | Global Business Projects (GBP) Global Focus with Expertise in China | E-Commerce | Executive Education

Bruce Lim serves as an Associate Partner at Global Business Projects (GBP), where he brings a unique combination of E-Commerce expertise, especially with China, and a strong foundation in executive education and professional training. His multi-faceted experience bridges digital commerce, cross-border business, and capacity building for leadership teams.

Key Areas of Expertise

E-Commerce Strategy & Market Penetration

China Market Dynamics & Digital Ecosystems

Cross-Border Trade & Online Platforms

Executive Coaching & Leadership Development

Design & Delivery of Training Programs

China & E-Commerce Focus

Bruce is widely recognized for his deep understanding of the Chinese e-commerce landscape, including platforms, consumer behavior, logistics networks, and digital marketing strategies. His insights help businesses navigate and thrive in one of the world's most complex and fast-paced online markets.

Executive Learning & Development

In parallel with his commercial expertise, Bruce has led and facilitated numerous executive education initiatives, empowering professionals and organizations to adapt to digital transformation, adopt agile practices, and build globally competitive capabilities.

Leadership & Collaboration

Bruce combines technical know-how with a collaborative mindset, making him a valuable advisor to both internal GBP teams and external stakeholders. His ability to bridge cultural and operational gaps makes him instrumental in global partnership development and talent upskilling.