A sourcing agent in Asia leverages your company for greater potential growth and success. It is possible to identify ‘partners’ from the comfort of your own office, prompting some companies to buy from suppliers at arm’s length. But they miss out on one of the most valuable services in their supply chain. But what exactly […]
In part I of our “Market Expansion” SERIES we talked about challenges that European SMEs face while establishing sales in Asian markets using distributors, such as choosing the right distributor/agent, lack of direct customer contact, limited business development, lack of in-house knowledge building, communication issues, scarcity of own resources, etc.
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