European-Chinese Collaborations are being tested

In the dynamic landscape of international collaborations, the enduring EU/German-Chinese partnership, fostered over decades, holds immense significance. As Volker Friedrich, CEO of GBP INTERNATIONAL, emphasizes, “In todays geopolitical thunderstorm unwavering cooperation and mutual respect are the cornerstones for a thriving partnership. Let’s not merely witness the evolution; let’s actively engage in shaping it.” Amidst Xi […]

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Entrepreneurship Today – A guest lecture at the University in Berlin (Nov 2023)

Empowering Tomorrow’s Innovators: The Vital Role of Supporting Startups in Today’s Entrepreneurship Landscape In an era marked by unprecedented technological advancements and a rapidly changing global economy, entrepreneurship has emerged as a driving force behind innovation, economic growth, and job creation. Today, more than ever, supporting startups is not just an act of generosity, but […]

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Why learning about Asia matters!

The world is a complex system and looking at it from a 360 degree helps. The Asian continent stands as a mesmerizing masterpiece, rich with colors, textures, and stories waiting to be explored. As global citizens, there are compelling reasons why we should wholeheartedly embrace the Asian continent and immerse ourselves in its wonders. Travelling […]

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Silicon Valley 2.0 in Malaysia?

Malaysia is becoming a hub for data centre investments due to the growth of cloud computing and the increasing demand for data centres. Malaysia is also positioning itself as a regional digital economy hub, and the government has launched the MyDIGITAL initiative to transform Malaysia into a digitally-driven, high-income nation by 2030. This initiative is […]

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China – do not put all your eggs in one basket
A red container with "china" written on it and a blue container with "europe" written on it

In an era of shifting geopolitical dynamics, European companies operating in Asia find themselves at crossroads. While completely leaving China is not a solution, diversifying dependencies across the region is a wise move. As the saying goes, “Don’t put all your eggs in one basket.” Here are some practical steps that European companies can take […]

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Headhunting & Interim Management
Asia Experts & worldwide Consulting

In today’s competitive business landscape, finding the right talent with the right skill set is crucial for companies to thrive and overcome urgent challenges. GBP INTERNATIONAL, a renowned international consulting firm, specializes in headhunting and interim management services. With our extensive experience and a strong industry network spanning Europe, Asia, and the USA, GBP INTERNATIONAL […]

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Why it pays off to work with professional consultants – a case study.

The collaboration between the customer and GBP INTERNATIONAL went beyond mere guidance, as the consultants of GBP brought real value to the table. Their expertise, strategic thinking, and unwavering support played a transformative role in driving the customer´s success in the Asian market. In conclusion, the consultants from GBP INTERNATIONAL brought real value to the […]

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How can EU companies meet growing demand for medical technology in Asia?
medical technology opportunities in Asia

How can EU companies meet growing Asian demand for medical technology? To fulfill the need for better access to medical technology in Asia, EU businesses might apply a more forward-looking approach, reaching more patients. Demand for better healthcare in Asia is high and growing. Soon the region will become the world’s second-largest med-tech market. By […]

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A wake up call for the German Machinery and Engineering Industry – A case study
Ein Weckruf für die deuschen Maschinen- und Anlagenbauer – Fallstudie

German Machinery case study and lessons learned: Wake up please – your customers in Asia are not waiting for you anymore. One of the most interesting projects GBP did execute in 2019 was a comprehensive market research for a German customer from the machinery and engineering segment. The customer (let’s call him: “Dreamer”) is having […]

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The water and wastewater services market in Asia-Pacific: offering great opportunities for European companies.
The water and wastewater services

How the water and wastewater services work in Asia Pacific? The still emerging Asia-Pacific (APAC) Water and Wastewater Services (WWWS) market is a hotbed of opportunities, driven by region-wide economic development, environment government policies, and the shift in global Foreign Direct Investment (FDI) towards Asia. It is expected to grow at a compound annual growth […]

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