25 years as CEO of GBP INTERNATIONAL – my experience and philosophy in a nutshell

As the CEO of GBP INTERNATIONAL for 25 years, I know that we are well positioned to serve our customers in the future due to several key factors. Our experience, expertise, and client-centric approach set us apart and enable us to thrive in an evolving consulting landscape. Here’s why: In summary, GBP INTERNATIONAL’s strong industry […]

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Why international experience – especially in Asia – is crucial for future generations

In today’s rapidly evolving global landscape, international experience has become an invaluable asset for individuals and nations alike. As the fastest-growing region in the world, Asia offers a wealth of opportunities and presents a unique playground for ambitious individuals like Lennart Vogt our new associate in Malaysia. Let’s explore why gaining international experience, particularly in […]

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European – ASEAN affairs: Interview with the CEO of EU-ASEAN Business Council Chris Humphrey

Are you curious about the current state of the relationship between the European Union (EU) and the Association of Southeast Asian Nations (ASEAN)? Hear Volker Friedrich in discussion with Chris Humphrey on the challenges and opportunities that the two regions face: Challenges: Opportunities: To address the challenges, it is necessary to facilitate people-to-people exchanges, expedite […]

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The forgotten business – Agriculture!

While technology and artificial intelligence is being hyped in economic circles we should not forget the first and foremost need of human beings. In the pursuit of agricultural development in China and India, management consulting firms like GBP INTERNATIONAL can leverage the interest of international companies. As an example we have worked for a renowned […]

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Silicon Valley 2.0 in Malaysia?

Malaysia is becoming a hub for data centre investments due to the growth of cloud computing and the increasing demand for data centres. Malaysia is also positioning itself as a regional digital economy hub, and the government has launched the MyDIGITAL initiative to transform Malaysia into a digitally-driven, high-income nation by 2030. This initiative is […]

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China – do not put all your eggs in one basket
A red container with "china" written on it and a blue container with "europe" written on it

In an era of shifting geopolitical dynamics, European companies operating in Asia find themselves at crossroads. While completely leaving China is not a solution, diversifying dependencies across the region is a wise move. As the saying goes, “Don’t put all your eggs in one basket.” Here are some practical steps that European companies can take […]

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Headhunting & Interim Management
Asia Experts & worldwide Consulting

In today’s competitive business landscape, finding the right talent with the right skill set is crucial for companies to thrive and overcome urgent challenges. GBP INTERNATIONAL, a renowned international consulting firm, specializes in headhunting and interim management services. With our extensive experience and a strong industry network spanning Europe, Asia, and the USA, GBP INTERNATIONAL […]

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Why it pays off to work with professional consultants – a case study.

The collaboration between the customer and GBP INTERNATIONAL went beyond mere guidance, as the consultants of GBP brought real value to the table. Their expertise, strategic thinking, and unwavering support played a transformative role in driving the customer´s success in the Asian market. In conclusion, the consultants from GBP INTERNATIONAL brought real value to the […]

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Case Study: Machinery & Engineering for production lines of the building material industry

The client, a leading European company specializing in the production of machinery and engineering equipment for the building material industry, initially attempted to enter the Asian market with their own resources. However, they quickly realized that they lacked the expertise and experience required to successfully navigate the market. GBP INTERNATIONAL conducted comprehensive market research to […]

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Finding and managing your sales and distribution partner

As companies look to expand their businesses globally, finding the right sales and distribution partner in Asia is the key to success if you want to enter the market with export business first and without having local production. The Asian market is vast and diverse, and navigating its complexities can be a challenge for even […]

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