The result of China+1 policy and alternatives in ASEAN – an expert interview between Volker Friedrich and Bernhard Schuette

In a riveting interview, Volker Friedrich and Bernhard Schuette, two renowned experts on Asian markets, delve into the dynamic implications of the China+1 strategy and explore the burgeoning opportunities within ASEAN (Association of Southeast Asian Nations) countries. This in-depth discussion uncovers the strategic shifts global businesses are making to diversify their supply chains, mitigate risks, […]

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Entrepreneurship Today – A guest lecture at the University in Berlin (Nov 2023)

Empowering Tomorrow’s Innovators: The Vital Role of Supporting Startups in Today’s Entrepreneurship Landscape In an era marked by unprecedented technological advancements and a rapidly changing global economy, entrepreneurship has emerged as a driving force behind innovation, economic growth, and job creation. Today, more than ever, supporting startups is not just an act of generosity, but […]

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Why learning about Asia matters!

The world is a complex system and looking at it from a 360 degree helps. The Asian continent stands as a mesmerizing masterpiece, rich with colors, textures, and stories waiting to be explored. As global citizens, there are compelling reasons why we should wholeheartedly embrace the Asian continent and immerse ourselves in its wonders. Travelling […]

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China – do not put all your eggs in one basket
A red container with "china" written on it and a blue container with "europe" written on it

In an era of shifting geopolitical dynamics, European companies operating in Asia find themselves at crossroads. While completely leaving China is not a solution, diversifying dependencies across the region is a wise move. As the saying goes, “Don’t put all your eggs in one basket.” Here are some practical steps that European companies can take […]

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Headhunting & Interim Management
Asia Experts & worldwide Consulting

In today’s competitive business landscape, finding the right talent with the right skill set is crucial for companies to thrive and overcome urgent challenges. GBP INTERNATIONAL, a renowned international consulting firm, specializes in headhunting and interim management services. With our extensive experience and a strong industry network spanning Europe, Asia, and the USA, GBP INTERNATIONAL […]

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Why it pays off to work with professional consultants – a case study.

The collaboration between the customer and GBP INTERNATIONAL went beyond mere guidance, as the consultants of GBP brought real value to the table. Their expertise, strategic thinking, and unwavering support played a transformative role in driving the customer´s success in the Asian market. In conclusion, the consultants from GBP INTERNATIONAL brought real value to the […]

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Finding and managing your sales and distribution partner

As companies look to expand their businesses globally, finding the right sales and distribution partner in Asia is the key to success if you want to enter the market with export business first and without having local production. The Asian market is vast and diverse, and navigating its complexities can be a challenge for even […]

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Volker Friedrich auf N24

The development, realisation and constant re-evaluation of the strategic positioning of your company is a key element of any entrepreneurial activity. More often than not the Asia strategy is a copy of the strategies from western markets. Such strategies fall short of country specific necessities which are essential to make your venture a success. The […]

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